38 min listen
30: What does a brand sound like?
ratings:
Length:
35 minutes
Released:
Apr 24, 2019
Format:
Podcast episode
Description
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?Sign up for our newsletter: https://bit.ly/2FIXysC
Released:
Apr 24, 2019
Format:
Podcast episode
Titles in the series (73)
25: The VW Beetle's Dark Past by Brought to you by...