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60: The Levi's That Came In From the Cold

60: The Levi's That Came In From the Cold

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60: The Levi's That Came In From the Cold

FromBrought to you by...

ratings:
Length:
33 minutes
Released:
Nov 18, 2020
Format:
Podcast episode

Description

At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?
Released:
Nov 18, 2020
Format:
Podcast episode

Titles in the series (73)

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.More information at www.businessinsider.com/household-name