35 min listen
40: The Marlboro Woman
ratings:
Length:
37 minutes
Released:
Feb 19, 2020
Format:
Podcast episode
Description
Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.
Released:
Feb 19, 2020
Format:
Podcast episode
Titles in the series (73)
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