TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform.It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and marketers? We have thoughts.Tune in for a conversation on:The rise of persona-driven storytelling and whether creators like Reesa Teesa have staying power.How we're niching down personally and finding our way with father algorithm.Surprising platforms brands are finding success on, and more.Follow House of Content on TikTok , Youtube, and Instagram.