1 min listen
Marketing to the DIY Generation
FromHouse of Content
ratings:
Length:
26 minutes
Released:
Apr 4, 2024
Format:
Podcast episode
Description
With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott.Shared knowledge is a positive force exposing people to answers they wouldn’t find elsewhere, changing how we consume and research brands, but it also puts more pressure on media literacy while navigating through information that’s not regulated or fact-checked by anyone. This week, we discuss:How DIY and knowledge era impacts brand comms and marketingPros and Cons of shared knowledgeThings we’ve learned on social, and major movements we've seen take shapeFollow House of Content on TikTok , Youtube, and Instagram.
Released:
Apr 4, 2024
Format:
Podcast episode
Titles in the series (33)
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