TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content?In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the needle today, and how to succeed in the art of social selling.Here’s what we discuss::What type of organic content drives conversionsHow brands should rethink social creative productionWhat pitfalls to avoid when driving sales on socialDid you like the episode? Join the house by subscribing and following @itshouseofcontent on social, and showing us love in the rate & review section. Follow House of Content on TikTok , Youtube, and Instagram.