20 min listen
The Right Way to Work with Influencers - Jason Falls
The Right Way to Work with Influencers - Jason Falls
ratings:
Length:
28 minutes
Released:
Mar 31, 2021
Format:
Podcast episode
Description
In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate to market products and services. But Jason Falls, digital strategist, and author of Winfluence, cautions us to ask ourselves, do you just want people posting about you, or do you want them to influence an audience? There is a difference, and today we’re going to learn all about influencer marketing versus influence marketing.
Released:
Mar 31, 2021
Format:
Podcast episode
Titles in the series (100)
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