25 min listen
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
FromFuture Proof
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
FromFuture Proof
ratings:
Length:
20 minutes
Released:
Jun 18, 2019
Format:
Podcast episode
Description
Today Jane Ostler speaks to influencer and content creator Dominique Davis (@AllThatIsShe) and Neil Waller, co-founder and CEO of Whalar, the influencer marketing platform, live at Cannes Lions. As young people in particular spend more and more time online, and with news that Instagram is the fastest growing brand in the BrandZ Global Top 100, the power of social media as a channel for reaching consumers is undisputed. But is reach more important than credibility? Can you have both? Why (and when) does influencer marketing work, what does success look like, and how is it likely to evolve in the next few years?
Released:
Jun 18, 2019
Format:
Podcast episode
Titles in the series (100)
19. Should marketers invest in AI?: What are the opportunities and pitfalls when it comes to Artificial Intelligence for brands? featuring Teradata. by Future Proof