23 min listen
18. What is the business case for marketing?
FromFuture Proof
ratings:
Length:
25 minutes
Released:
Feb 15, 2019
Format:
Podcast episode
Description
Despite there being so much evidence of marketing effectiveness, the industry doesn’t always promote itself and believe in its own value, says Russell Parsons. Why does this case still need to be made? What do marketers need to do differently? And how should marketing sell itself not only to stakeholders in the business, but also to the wider world? And to themselves?
Released:
Feb 15, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof