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    Behavioural science in practice: Unlocking the magic

    Behavioural science in practice: Unlocking the magic

    FromFuture Proof

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    Behavioural science in practice: Unlocking the magic

    FromFuture Proof

    ratings:
    Length:
    20 minutes
    Released:
    Feb 1, 2024
    Format:
    Podcast episode

    Description

    Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, how to use behavioural science to unlock creativity. You will hear about practical examples including an interesting study on packing liquids at airports, cloud subscriptions, and how to use quick wins to increase others’ confidence in behaviour science. Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Feb 1, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/