24 min listen
2. What does ‘trusting a brand’ actually mean?
FromFuture Proof
ratings:
Length:
25 minutes
Released:
Jul 20, 2018
Format:
Podcast episode
Description
Brand trust has been conflated with data privacy issues, but surely it means more than that? Charlie Hiscocks, agency veteran and former head of communications at SAB Miller, discusses his views and experiences on how brands can build and maintain trust, and how this is linked to the brand promise. Have the rules changed? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar.
Released:
Jul 20, 2018
Format:
Podcast episode
Titles in the series (100)
6. Do Facebook adverts work?: Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School. by Future Proof