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    Future Proof: Does digital advertising earn its keep?

    Future Proof: Does digital advertising earn its keep?

    FromFuture Proof

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    Future Proof: Does digital advertising earn its keep?

    FromFuture Proof

    ratings:
    Length:
    27 minutes
    Released:
    Oct 11, 2023
    Format:
    Podcast episode

    Description

    Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in building the buyer base.
    Released:
    Oct 11, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/