24 min listen
4. Where are all the women in advertising?
FromFuture Proof
ratings:
Length:
21 minutes
Released:
Aug 20, 2018
Format:
Podcast episode
Description
Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly shocking. She talks to Andrew and Jane about why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
Released:
Aug 20, 2018
Format:
Podcast episode
Titles in the series (100)
6. Do Facebook adverts work?: Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School. by Future Proof