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31. Future Proof: The power of innovation in driving brand growth.

31. Future Proof: The power of innovation in driving brand growth.

FromFuture Proof


31. Future Proof: The power of innovation in driving brand growth.

FromFuture Proof

ratings:
Length:
27 minutes
Released:
Mar 9, 2023
Format:
Podcast episode

Description

Join Dr. Nicki Morley as she sits down with Shafik Saba, Global Lead for Front-End Innovation at Haleon, to discuss the power of innovation in driving growth. Shafik shares his philosophy on innovation through design thinking, brand centricity, and building from strong foundations.  Discover the key to sustainable growth through innovation isn’t all about ideation and learn why loving your job, investing in people and having a clear brief are the first things you must do unlock new thinking.
Released:
Mar 9, 2023
Format:
Podcast episode

Titles in the series (100)

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/