23 min listen
31. Why is Spotify getting into podcasts? with Danielle Lee
FromFuture Proof
ratings:
Length:
23 minutes
Released:
Jul 23, 2019
Format:
Podcast episode
Description
The Culture Next global trends report from Spotify explains how younger audiences are changing – experiencing screen exhaustion and re-evaluating their relationship with digital media, they are moving to new channels and expecting new, personalised but connected experiences. With these trends and the ubiquity and innovation in audio, says Danielle Lee (Global Vice President, Partner Solutions at Spotify), it is a perfect time for agencies and brands to consider getting creative on platforms like Spotify. But how do they do that? What does good look like? And why is Spotify launching Spotify Originals (and signing deals with the Obamas), to capitalise on a growing interest in longer form podcast content? Find out.
Released:
Jul 23, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof