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Spotify is the newly crowned king of podcasting

Spotify is the newly crowned king of podcasting

FromThe Business of Content


Spotify is the newly crowned king of podcasting

FromThe Business of Content

ratings:
Length:
25 minutes
Released:
Nov 1, 2021
Format:
Podcast episode

Description

Over the past several weeks, Spotify made several major announcements in the podcast space. It opened up its advertising ecosystem to anyone who hosts their podcasts on Anchor. It launched the ability for podcast hosts to create video versions of its podcasts. And it reported two major milestones on its quarterly earnings call: that it grew its podcast advertising revenue by 100% over the last year and that it surpassed Apple as the #1 podcast player in the U.S. What do all these announcements mean for the podcast industry? To figure it out, I invited on Jaclyn Schiff, CEO of a company called Podreacher. We discussed whether Spotify is a threat to the open podcast ecosystem and if it can become the YouTube of podcasting.
Released:
Nov 1, 2021
Format:
Podcast episode

Titles in the series (99)

The podcast about how publishers create, distribute, and monetize digital content.