41 min listen
Inside The Information's paywall strategy
Inside The Information's paywall strategy
ratings:
Length:
48 minutes
Released:
Mar 23, 2021
Format:
Podcast episode
Description
These days, nearly every digital publisher utilizes some kind of reader revenue strategy, but when Jessica Lessin quit her Wall Street Journal job and launched The Information in 2013, it was still a novel concept. At that time, the paywalls that existed were usually metered, but Jessica was among the first to place her website’s entire library of content behind a hard paywall. If you wanted to access to any of its articles, you needed to fork over up to $400 a year for the privilege. In our interview, I asked Jessica about why she chose that model, how her journalists compete with much larger publishers for scoops, and what marketing strategies drive the most paid conversions.
Released:
Mar 23, 2021
Format:
Podcast episode
Titles in the series (99)
How newsletter writers are teaming up to bundle subscriptions: Over the past year, thousands of journalists have announced the launch of their paid newsletters, which are often hosted on platforms like Substack. Writers with already-existing large audiences have seen immense success with this strategy, pulling in... by The Business of Content