41 min listen
Content creators are charging their fans for text messages
Content creators are charging their fans for text messages
ratings:
Length:
47 minutes
Released:
Sep 8, 2021
Format:
Podcast episode
Description
Most subscription strategies have a pretty straightforward value exchange: in exchange for a monthly payment, the subscriber gains access to premium content that’s locked behind some kind of paywall. But what if you want to keep all your best content in front of the paywall? What could you still offer to your audience to make a monthly subscription payment worth the price of admission? Thousands of content creators have turned to platforms like Subtext, a tool that allows them to exchange text messages with their fans. Creators can either send mass texts out to their entire audience or get into individual conversations with subscribers. I’ve tried out the tool myself, and it’s truly innovative. For this episode, I spoke to Subtext CEO Mike Donoghue. We talked about how his team developed the application and the different ways creators use it to generate revenue.
Released:
Sep 8, 2021
Format:
Podcast episode
Titles in the series (99)
How newsletter writers are teaming up to bundle subscriptions: Over the past year, thousands of journalists have announced the launch of their paid newsletters, which are often hosted on platforms like Substack. Writers with already-existing large audiences have seen immense success with this strategy, pulling in... by The Business of Content