41 min listen
The Juggernaut is hyper focused on an underrepresented market
The Juggernaut is hyper focused on an underrepresented market
ratings:
Length:
65 minutes
Released:
Sep 29, 2021
Format:
Podcast episode
Description
Snigdha Sur’s first idea for a media startup was a kind of Netflix-for-Bollywood streaming service, but when she spoke to investors about the idea, they all pointed out that it would be too easy for Netflix to simply copy her strategy. Though she quickly scrapped that idea, she still wanted to launch some sort of outlet that would service South Asian Americans, a group that she felt was underrepresented in mainstream media. This led to the launch of a free weekly newsletter that amassed several hundred readers. That free newsletter eventually evolved into The Juggernaut, a subscription-funded publisher that has a dedicated and growing fan base. I interviewed Snigdha about how she convinced YCombinator to let in a media startup, why she launched a hard paywall, and whether she’ll ever introduce advertising into her revenue mix.
Released:
Sep 29, 2021
Format:
Podcast episode
Titles in the series (99)
How newsletter writers are teaming up to bundle subscriptions: Over the past year, thousands of journalists have announced the launch of their paid newsletters, which are often hosted on platforms like Substack. Writers with already-existing large audiences have seen immense success with this strategy, pulling in... by The Business of Content