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Are paywalls overrated?

Are paywalls overrated?

FromThe Business of Content


Are paywalls overrated?

FromThe Business of Content

ratings:
Length:
26 minutes
Released:
Dec 20, 2021
Format:
Podcast episode

Description

The Guardian recently announced it reached 1 million paying digital subscribers. What's most incredible about the accomplishment is that the newspaper reached that number without using a paywall. Does that mean that paywalls are overrated? I sat down with Ben Cohen, editor of The Banter, to discuss whether publishers should keep all their content free.    
Released:
Dec 20, 2021
Format:
Podcast episode

Titles in the series (99)

The podcast about how publishers create, distribute, and monetize digital content.