32 min listen
BBC’s Jim Egan: Ad-supported news operation is sustainable but not future-proof
BBC’s Jim Egan: Ad-supported news operation is sustainable but not future-proof
ratings:
Length:
35 minutes
Released:
Nov 6, 2018
Format:
Podcast episode
Description
This year the buzz has been around subscriptions. At the most recent live podcast event for Digiday Plus members, BBC Global News CEO Jim Egan said that they're thinking about a reader revenue strategy but for now, bbc.com is an entirely ad-supported property. Egan explores the ins and outs of relying on an ad model, relationships with social media platforms, the advertiser reluctance to appear next to news content and more.
Released:
Nov 6, 2018
Format:
Podcast episode
Titles in the series (100)
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