27 min listen
Bloomberg’s Justin Smith: We’re projecting 15-20 percent growth
Bloomberg’s Justin Smith: We’re projecting 15-20 percent growth
ratings:
Length:
38 minutes
Released:
Oct 16, 2018
Format:
Podcast episode
Description
Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in digital advertising. This year, revenue growth is in the double digits. In our latest podcast, Smith discussed how TicToc by Bloomberg achieved profitability in its first year, the misnomer around the industry-wide pivot to subscriptions and why there's still room to grow in events.
Released:
Oct 16, 2018
Format:
Podcast episode
Titles in the series (100)
Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly: While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms." by The Digiday Podcast