35 min listen
‘It's not just about the results': How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024
‘It's not just about the results': How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024
ratings:
Length:
54 minutes
Released:
Mar 19, 2024
Format:
Podcast episode
Description
Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets.Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the formula he and his sales team are following to differentiate the digital media company in the market. It’s a similar play to other publishers that are focusing on “going niche” versus competing for scale plays against platforms this year.In this week’s episode Schiller talks about the state of the digital advertising market and how he’s showcasing vertical expertise to clients in various ways, from taking insights on a roadshow to showcases at industry events.
Released:
Mar 19, 2024
Format:
Podcast episode
Titles in the series (100)
AwesomenessTV’s Brett Bouttier: YouTube Red is a data exercise for YouTube: On this week’s Digiday Podcast, YouTube network AwesomenessTV president Brett Bouttier joined us to discuss programming on YouTube and the emerging post-cable world. Awesomeness TV is doing programming for YouTube Red, but Bouttier said the... by The Digiday Podcast