27 min listen
Hayley Romer: Advertisers must choose between publishers and platforms
Hayley Romer: Advertisers must choose between publishers and platforms
ratings:
Length:
40 minutes
Released:
May 2, 2018
Format:
Podcast episode
Description
It’s been about nine months since Emerson Collective, a philanthropic organization founded by Laurene Powell Jobs, acquired a majority stake in The Atlantic. On this week’s Digiday Podcast, The Atlantic’s svp Hayley Romer talks about the publication’s ambitions in the wake of the acquisition, growing reader revenue and the challenges of advertising.
Released:
May 2, 2018
Format:
Podcast episode
Titles in the series (100)
Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly: While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms." by The Digiday Podcast