29 min listen
Genius’ Ilan Zechory: YouTube, not Facebook, is our focus for video
Genius’ Ilan Zechory: YouTube, not Facebook, is our focus for video
ratings:
Length:
51 minutes
Released:
May 23, 2018
Format:
Podcast episode
Description
Genius has spent the past two years expanding beyond being an annotations site to adding original video content, with series like "Verified" and "Deconstructed." But Genius is not betting on Facebook, once the go-to for publishers new to video. Instead, Genius has centered its strategy on YouTube, where it adds 150,000 subscribers a month and has 2.6 million total, according to Genius co-founder and president Ilan Zechory, this week's guest on the Digiday Podcast. Zechory discusses advertising, Genius' focus on music, its platform strategy, building a business model and more on the episode.
Released:
May 23, 2018
Format:
Podcast episode
Titles in the series (100)
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