31 min listen
Glamour’s Samantha Barry: Building habit trumps social hits
Glamour’s Samantha Barry: Building habit trumps social hits
ratings:
Length:
31 minutes
Released:
Jun 6, 2018
Format:
Podcast episode
Description
When Glamour tapped social and digital media aficionado Samantha Barry as its new editor-in-chief, she steered the team effort toward making Glamour a habit for readers online. She is building habit for Glamour among readers through differentiated reporting. Barry discusses the challenge of resuscitating a struggling print legacy brand in the digital sphere, advertising challenges with political coverage, reshaping editorial focus and more.
Released:
Jun 6, 2018
Format:
Podcast episode
Titles in the series (100)
ABC’s Colby Smith: Follow the audience to grow digital, social reach: The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major... by The Digiday Podcast