Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’

Quartz’s Kevin Delaney: Advertising is still a great business model for news: On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more. by The Digiday Podcast

36 min listen

ABC’s Colby Smith: Follow the audience to grow digital, social reach: The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major... by The Digiday Podcast

31 min listen

Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly: While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms." by The Digiday Podcast

27 min listen

Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump: Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription... by The Digiday Podcast

28 min listen

Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience: This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the... by The Digiday Podcast

44 min listen

AwesomenessTV’s Brett Bouttier: YouTube Red is a data exercise for YouTube: On this week’s Digiday Podcast, YouTube network AwesomenessTV president Brett Bouttier joined us to discuss programming on YouTube and the emerging post-cable world. Awesomeness TV is doing programming for YouTube Red, but Bouttier said the... by The Digiday Podcast

35 min listen

TheSkimm founders: We want to be a routine like morning TV: The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsletters. Now, with over 6.5 million subscribers,... by The Digiday Podcast

38 min listen

Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’: Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this... by The Digiday Podcast

42 min listen

House of Highlights’ Omar Raja: 'Instagram is the young person’s television': When NBA star LeBron James left the Miami Heat in 2014, 20-year-old Omar Raja searched for highlights from James' Heat career and couldn’t find relatable moments outside of traditional highlights. So Raja started House of Highlights, an Instagram... by The Digiday Podcast

34 min listen

Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’: On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to... by The Digiday Podcast

42 min listen

The Onion’s Mike McAvoy: ‘There’s no money in news feed video’: Last year, Univision acquired The Onion under its Fusion Media Group division. Since then, The Onion and Gizmodo Media Group combined their sales operations. On this week’s Digiday Podcast, The Onion’s president and CEO Mike McAvoy said the... by The Digiday Podcast

32 min listen

Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’: There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for... by The Digiday Podcast

33 min listen

Turner’s Howard Shimmel: Facebook’s not competing with TV: As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard... by The Digiday Podcast

30 min listen

Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic': The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from... by The Digiday Podcast

38 min listen

Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed': It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO... by The Digiday Podcast

56 min listen

Bloomberg Media's Keith Grossman on platforms: 'Be very wary': "Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be." by The Digiday Podcast

35 min listen

Tasty’s Ashley McCollum: Big video view counts aren’t everything: BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise... by The Digiday Podcast

36 min listen

HuffPost’s Jared Grusd: Subscriptions won't work for most publishers: The New York Times has proved to be a success story for publishers contemplating a pivot to subscriptions. But HuffPost CEO Jared Grusd says a subscription business is not for everyone, particularly digital-first news media organizations. Grusd... by The Digiday Podcast

29 min listen

Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video: Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This... by The Digiday Podcast

33 min listen

The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand: The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about... by The Digiday Podcast

42 min listen

Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’: On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising... by The Digiday Podcast

29 min listen

News industry analyst Ken Doctor 'People will pay for quality content': This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those... by The Digiday Podcast

29 min listen

CNN’s Meredith Artley: ‘We don’t put all of our eggs in the Facebook basket’: Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide,... by The Digiday Podcast

43 min listen

Best of 2017: Facebook, subscriptions and commerce were the big themes for publishers this year: On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim... by The Digiday Podcast

34 min listen

Al Jazeera's Yaser Bishr: Publishers are platform 'sweatshops': "Social media platforms are very bad to retain the audience." by The Digiday Podcast

33 min listen

Wired's Nick Thompson: Facebook needs to pivot news feed to quality: Nick Thompson, editor-in-chief of Wired, recently co-authored a story on how the 2016 election shook Facebook and catapulted them into an identity crisis. As he investigated this story over two years, it refined his own digital strategy and views... by The Digiday Podcast

41 min listen

The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly': In the nine months under CEO Heather Dietrick’s charge, The Daily Beast has entered the competition for Donald Trump coverage with big players like The New York Times and The Washington Post. Like with other publishers, the Beast's Trump coverage... by The Digiday Podcast

26 min listen

‘You’re constantly building the plane while flying’: Digiday’s Nick Friese on the company’s first 10 years: For Digiday’s 10th anniversary, founder and CEO Nick Friese joined the Digiday Podcast to talk about the company's first 10 years and its diverse revenue streams. by The Digiday Podcast

26 min listen

Time Out CEO Julio Bruno on making commerce core to a media model: When CEO Julio Bruno joined Time Out three years ago, it was a publishing guide for cities. Today, the company has diversified into commerce, events and operating branded food markets. Last year, the group drove 700,000 transactions, from restaurant... by The Digiday Podcast

37 min listen

Upworthy’s Eli Pariser: Facebook is like gravity: Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in... by The Digiday Podcast

39 min listen

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Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’

Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’

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