33 min listen
Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience
Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience
ratings:
Length:
44 minutes
Released:
Apr 11, 2018
Format:
Podcast episode
Description
This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the pivot was a mistake, figuring out Facebook, and how Mic’s vertical expansion is going.
Released:
Apr 11, 2018
Format:
Podcast episode
Titles in the series (100)
Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video: Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This... by The Digiday Podcast