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The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly'

The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly'

FromThe Digiday Podcast


The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly'

FromThe Digiday Podcast

ratings:
Length:
26 minutes
Released:
Mar 14, 2018
Format:
Podcast episode

Description

In the nine months under CEO Heather Dietrick’s charge, The Daily Beast has entered the competition for Donald Trump coverage with big players like The New York Times and The Washington Post. Like with other publishers, the Beast's Trump coverage grew its audience. Yet the Beast’s growth was not contingent on Facebook, and that prevented the publisher, which Dietrick said gets less than 10 percent of its traffic from the platform, from losing audience with the recent news feed changes. Dietrick, who formerly served as president of Gawker Media, spoke about Daily Beast's business growth, figuring out video, subscriptions and more in the episode.
Released:
Mar 14, 2018
Format:
Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.