Bloomberg Media made some changes to its sales operations last year in an effort to stay on top of the tumultuous ad market, including hiring Christine Cook as its new global chief revenue officer.
Under Cook’s leadership, the events business hired a new head of event sales to put more intentional focus on that revenue stream, a client council was created to produce a more effective feedback loop from advertisers and more original video content turned into an opportunity to sell new audiences.
Coming up on her one year anniversary at Bloomberg Media, Cook is hopeful that the changes that were made in 2023 will carry the media brand through what remains an unpredictable time in the ad market.
“I’m a little weary … about the volatility. Maybe I’m past worry, I just maybe I’m just expecting it now,” Cook said on the latest episode of the Digiday Podcast. “[But] we’re geared and aligned to be prepared if that carries on. I feel really good about what we’re doing. Don’t take any client for granted. Be very thoughtful and listen. Bring more to bear.”