33 min listen
TheSkimm founders: We want to be a routine like morning TV
TheSkimm founders: We want to be a routine like morning TV
ratings:
Length:
38 minutes
Released:
Feb 28, 2018
Format:
Podcast episode
Description
The media industry as a whole struggles to build a loyal audience for their brands. But theSkimm, which covers big national and global stories of the day, launched about six years ago with email newsletters. Now, with over 6.5 million subscribers, theSkimm is growing into a bigger brand with a loyal audience, and it all started when cofounders Carly Zakin and Danielle Weisberg aimed at becoming a part of people's routines. The cofounders joined us on this week's podcast.
Released:
Feb 28, 2018
Format:
Podcast episode
Titles in the series (100)
Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video: Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This... by The Digiday Podcast