Jeff Goodby and Rich Silverstein will be this year's lifetime achievement honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year alone.  Adweek Senior Editor Doug Zanger shares the agency's background and his recent interview with Goodby and Silverstein. Upcoming Event: Want to learn how some of today's top brands and agencies are bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on May 1, 2019. Learn more and grab tickets while they last at https://www.adweek.com/events-and-awards/elevate-creativity2019/ Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees