65 min listen
Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content
Balancing Brand and Demand: The Recipe Is Dead. Here’s Why You Should Be Looking In Grocery Stores For Content
ratings:
Length:
21 minutes
Released:
Mar 21, 2024
Format:
Podcast episode
Description
According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape. Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 21, 2024
Format:
Podcast episode
Titles in the series (100)
13 - Holiday Ads 2016 | Trump and Brands | Snapchat's Spectacles: It's only the middle of November, but we're already deluged with holiday ads. Our panel of experts sifts through this year's feel-good spots to find the real gems (and the lumps of coal). We also talk about how brands and agencies might respond to a... by Yeah, That's Probably an Ad