58 min listen
Tuning Into Consumer Needs, Not Marketer Needs
Tuning Into Consumer Needs, Not Marketer Needs
ratings:
Length:
31 minutes
Released:
Mar 11, 2024
Format:
Podcast episode
Description
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, 33% never heard of charcuterie boards and over 60% of Americans never heard of the critically acclaimed tv show, Succession.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with iHeartMedia president and CMO Gayle Troberman to discuss more of the study’s findings, how the audio market has evolved post Covid and why, despite the 31% of listening time clocked by Americans, there is only 9% of media budget allocated to audio. Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 11, 2024
Format:
Podcast episode
Titles in the series (100)
6 - Advertising Week | The First Debate and Political Ads | The Clio Awards: It's Advertising Week in New York! In this week's episode, we chat about sessions we went to (and moderated) and the industry trends everyone's been talking about. We also talk about the first presidential debate, and how brands (and an old sitcom)... by Yeah, That's Probably an Ad