32 min listen
The audio revolution and the opportunity for smart marketers
The audio revolution and the opportunity for smart marketers
ratings:
Length:
34 minutes
Released:
Mar 17, 2017
Format:
Podcast episode
Description
Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years in the making: The Infinite Dial. Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble Emergence of smart speakers (like Google Home and Alexa) ... and why Apple is falling behind. The profound implications of the extraordinary growth in video subscriptions The decline of advertising opportunities and the impact on marketing Surprising listener trends in podcasts (and why young people aren't going there) The rise of YouTube as a music channel In this episode, Tom and I also read our spam, because we can. Who's ready to rumble? Resources mentioned in this podcast: Edison's Infinite Dial Report Norm McDonald's Moth Joke. Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!
Released:
Mar 17, 2017
Format:
Podcast episode
Titles in the series (100)
The Content Mill: Is Quantity Killing Quality on the Web?: I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? So I was delighted to have... by The Marketing Companion