36 min listen
The future of loyalty
ratings:
Length:
28 minutes
Released:
Jun 5, 2023
Format:
Podcast episode
Description
"Open Loyalty" is an exciting new idea that transforms traditional notions of loyalty with cutting edge technology. Some of the biggest brands are experimenting with the idea. Let's learn about the future of loyalty with Mathew Sweezey and Mark Schaefer. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.
Released:
Jun 5, 2023
Format:
Podcast episode
Titles in the series (100)
Facebook reach, a massive breach and influence marketing steps up: In our latest t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? -- New research from several sources indicates that Facebook algorithmic tweaks could be dramatically... by The Marketing Companion