32 min listen
If I were the King of Facebook
ratings:
Length:
33 minutes
Released:
Jul 11, 2014
Format:
Podcast episode
Description
Complaining about Facebook has become one of the web's favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company's problems in 30 minutes. Impossible you say? Well, we can cover a heck of a lot of ground in just one podcast, like ... Can Facebook be a profitable company without pissing people off? How much personal information is too much? Is Facebook lacking data or insight? Why is Facebook advertising no better than TV? The dynamics that will drive Facebook's content quality down. Facebook Deluxe -- a new revenue model? The ethical house is not in order -- Why this is bad business and what to do about it. Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. Why doesn't Facebook pay us for our content? Should Facebook take the comapny private? Like I said -- A lot of food for thought here. What's that you say? You can't wait another minute? Well, let's get to it! Resources mentioned in the podcast Walt Disney: The Triumph of the American Imagination (Vintage) Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams Mark's post about the Facebook experiment Tom's post about the Facebook experiment Content Shock blog post Why Facebook will be the most dangerous company on earth
Released:
Jul 11, 2014
Format:
Podcast episode
Titles in the series (100)
The Content Mill: Is Quantity Killing Quality on the Web?: I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? So I was delighted to have... by The Marketing Companion