Our most valuable content lessons

FromThe Marketing Companion

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Our most valuable content lessons

FromThe Marketing Companion

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Length:

31 minutes

Released:

Dec 13, 2014

Format:

Podcast episode

Description

Hosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes and victories they have experienced along the way.

Released:

Dec 13, 2014

Format:

Podcast episode

Titles in the series (100)

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

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Flouting Klout: The Essential Marketing Companion by The Marketing Companion
31 min listen
The influence marketing episode: As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful... by The Marketing Companion
34 min listen
Six mind-blowing marketing trends: This not your normal 2014 forecast post about Facebook advertising and "the year of mobile" (yawn). Tom Webster and I put our heads together to really think through some of the implications of what we're seeing out there and the six projections we... by The Marketing Companion
39 min listen
Google Glass: Is this the future, or does it just make you look like a dork?: Can you imagine anything that would inspire marketing creativity more than a device that allows you to view the Internet all the time, everywhere ... like a digital layer across the world? That certainly seems to be the promise of Google Glass,... by The Marketing Companion
39 min listen
The Failure Manifesto and Why it is Hurting Your Business: How many times have you led a business failure? Do you have to experience catastrophic failure to be successful? If I fail more than you, will I ultimately be more successful than you? These are some of the questions and topics creeping into the... by The Marketing Companion
30 min listen
What skills do you need to succeed in marketing?: I have a new Twitter follower who has branded herself as an "authenticity coach." This puzzled me. Is that a real business? Is "authenticity" a critical business skill so important it has become a cottage industry? And perhaps the bigger... by The Marketing Companion
32 min listen
Overcoming Content Shock: Beating information density: Over the past few weeks the interweb airwaves have been humming and buzzing with data pointing to the increasing costs of getting your content seen and distributed through an over-crowded web. In a recent , Facebook reports: "Content that is... by The Marketing Companion
32 min listen
Lifehacks for the Modern Marketer: How do you get it all done? If I had a nickel for every time I heard this question ... well, I wouldn't be rich (let's be honest) but I could probably treat you to lunch. It seems that people have an endless curiosity about how I get things done. Tom... by The Marketing Companion
33 min listen
The Content Mill: Is Quantity Killing Quality on the Web?: I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? So I was delighted to have... by The Marketing Companion
32 min listen
The future of Twitter: Twitter is at a crossroads. It's in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. A bastion for... by The Marketing Companion
37 min listen
The perils and promise of sponsored content: Sponsored content is probably the hottest -- and most controversial -- marketing trend around. Embedding advertising messages in the editorial portion of online properties is an act of desperation -- Traditional advertising is in decline as technology... by The Marketing Companion
33 min listen
Tips for leveraging public speaking in your marketing mix: Over the past decade, companies and executives have re-discovered the power of incorporating public speaking into the marketing mix. Some of the advantages include: Creating high-quality content that can be leveraged in many places Cost-effective way... by The Marketing Companion
34 min listen
Will Jeff Bezos lead the next media revolution? by The Marketing Companion
31 min listen
Would you erase yourself from Google Search?: Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were... by The Marketing Companion
32 min listen
What does it take to start a blog today?: The blogging life used to be so easy. Just five years ago, a blog was still a novelty and if you started one, you would probably occupy a niche in your industry. But since then, the world has conspired to make blogging very difficult ... "Content... by The Marketing Companion
29 min listen
Digital Marketing: Are the Bad Guys Winning?: A few months ago, my blog was a target for a denial of service attack. What this meant was that a "bot" was set up by somebody (in this case a person in The Netherlands) to hit my site over and over so many times that readers cannot access the blog.... by The Marketing Companion
37 min listen
How data is screwing up content marketing: An early Google Pants sighting[/caption] Companies like Forrester and Gartner -- who used to make their money providing expensive and exclusive research reports -- are finding it impossible to "contain" the data. If somebody buys just one report, it's... by The Marketing Companion
31 min listen
Technologies that will disrupt marketing strategies: There are so many shifting sands on the marketing landscape that it might seem overwhelming. But there are two trends that deserve to be on your radar screen and that is the topic of the latest scintillating edition of The Marketing Companion. After... by The Marketing Companion
33 min listen
Where does social media fit in the marketing mix?: A number of news items coalesced recently and made me wonder ... what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Or, has it been so... by The Marketing Companion
34 min listen
Using Disruption as a Business Strategy: It seems everywhere you go these days people are talking about Disruption as the next big business "thing." There are packed , disruption books, disruption consultants. But here is the nagging question I've had tumbling through my mind. Is it... by The Marketing Companion
31 min listen
If I were the King of Facebook: Complaining about Facebook has become one of the web's favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. We appointed ourselves the potentate and... by The Marketing Companion
33 min listen
The biggest business opportunity in marketing today: Here's the number one business opportunity in marketing today: Teach marketing leaders, social media gurus and SEO professionals how to ask the right questions about data. I'm serious. There is a golden opportunity here because many businesses leaders... by The Marketing Companion
30 min listen
How Facebook influence is creeping into the real world: I always find it curious when people compare our social media presence with our REAL presence in the "real world." What makes people think that Facebook is NOT the real world? Increasingly, we are beginning to see these lines blur. We create our... by The Marketing Companion
28 min listen
Facebook reach, a massive breach and influence marketing steps up: In our latest t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? -- New research from several sources indicates that Facebook algorithmic tweaks could be dramatically... by The Marketing Companion
36 min listen
The Mobile Commerce Revolution: It seems at the end of every year, pundits predict that "this is the year of MOBILE!" And perhaps it is finally true. But as my podcasting partner in crime Tom Webster writes in his new book (with co-author Tim Hayden), it is mobility, not just... by The Marketing Companion
33 min listen
Marketing conferences: The good, the bad, the ugly: I go to a lot of marketing conferences and they are undeniably a great way to learn, network and stay up to speed on the human and technological breakthroughs that are transforming our business. But how are they changing? How important are they? Does... by The Marketing Companion
32 min listen
Leadership is not a dirty word: When I was in graduate school I took a class that examined the qualities of leadership. I have to make a confession ... the only reason I took it was because I thought it was going to be an easy blow-off class! I was completely wrong. This turned out... by The Marketing Companion
34 min listen
A Forecast for Podcasting: Trends, Predictions and Google Pants: Podcasting, which traces its roots back to "audioblogging" in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? The great hope for podcasting might be the emotional, immersive nature of... by The Marketing Companion
32 min listen
Ello and the economics of social networks: The advent of Ello has been one of the most interesting developments of the year. The new social network promises a simple, ad-free platform to connect and share. Wait. Ad-free you say? In fact, the platform's founder, Paul Budnitz, has been making... by The Marketing Companion
32 min listen
Where do we go next with Google+ ?: Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. This post will tell you what and why. Google+ was meant to take on Facebook. This is an economic imperative for a company built on: a)... by The Marketing Companion
33 min listen

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The future of social listening: Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in... by The Marketing Companion
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The Human side of AI: Mark Schaefer and Mathew Sweezy look at the foundational and enduring role of humans to create impact, loyalty, and relationships even as they are preoccupied with AI. Mark and Mathew explore the importance of events, communities, networking and... by The Marketing Companion
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Big ideas from the marketing retreat: In this special bonus episode of The Marketing Companion, Mark Schaefer and Daniel Nestle review some of the key learnings and highlights from The Uprising marketing retreat. The event featured acclaimed thought leaders on AI, content marketing, word... by The Marketing Companion
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When to stop and start your content projects: Mark Schaefer reveals his content anxiety – is he missing something by sticking with the same content formats for more than a decade? Jay Acunzo describes his strategy of starting and stopping shows and why it makes sense ... or not. is a... by The Marketing Companion
34 min listen
Unraveling the global sports industry: Amanda Russell has a front and center seat in one of the biggest controversies in the history of sports. Millions of young athletes are losing their health, and in some cases their lives, to radical training programs. In this new episode, we look at... by The Marketing Companion
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A backlash against "purpose" in marketing: Too many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and... by The Marketing Companion
37 min listen
Getting started with AI for your business: The world of Ai overwhelming. How do grab ahold of something in this hurricane of daily developments and actually start something for your business? Mark Schaefer and Paul Roetzer cut through the overwhelm to offer practical steps. There is bonus... by The Marketing Companion
49 min listen
The next generation of consumers is here: Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few.... by The Marketing Companion
32 min listen
A new look at loyalty: Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark... by The Marketing Companion
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My biggest business mistakes: We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it! is a strategy consultant,... by The Marketing Companion
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Breaking all the rules of eCommerce: If it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest... by The Marketing Companion
50 min listen
From Paycheck to Purpose: Why I Stopped Growing My Business: Mark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful... by The Marketing Companion
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The freakiest podcast ever: In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it. by The Marketing Companion
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The creator-based commercial strategy: Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and... by The Marketing Companion
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The business case for Personal GPTs: With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore... by The Marketing Companion
51 min listen
Six pillars of our marketing future: In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to find out! by The Marketing Companion
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The beauty of messy marketing: Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird... by The Marketing Companion
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The generosity strategy: Can you base a marketing strategy on generosity? It's complex, exciting, and perhaps a key part of our future in business. Keith Jennings has studied the psychology and sociology of generosity and is convinced it should be a core strategy. Mark and... by The Marketing Companion
34 min listen
Scaling human-powered marketing: As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing... by The Marketing Companion
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Gen Z Exposed: Sara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural... by The Marketing Companion
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The personal impact of AI: Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the... by The Marketing Companion
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The unified theory of content success: There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't... by The Marketing Companion
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The AI hierarchy of content: AI is moving quickly into every crevice of the marketing world but the impact on content has been immediate and profound. Where does AI matter, and where will humans persist and thrive? Mark Schaefer and Amanda Russell discuss a hierarchy of content... by The Marketing Companion
39 min listen
Master the Art of Business Narrative: Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western... by The Marketing Companion
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Public speaking in the marketing mix: Dennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public... by The Marketing Companion
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The greatest content marketing experiment in history: This episode provides a behind-the-scenes look at the production of a singularly unique content marketing project. Mark Schaefer pulled together 35 subject matter experts from ten countries to create one of the most unique content experiments in... by The Marketing Companion
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The future of loyalty: "Open Loyalty" is an exciting new idea that transforms traditional notions of loyalty with cutting edge technology. Some of the biggest brands are experimenting with the idea. Let's learn about the future of loyalty with Mathew Sweezey and Mark... by The Marketing Companion
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What is the gist of YOU? Relevance in the AI world: In this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive... by The Marketing Companion
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The luxury brand enigma: In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are... by The Marketing Companion
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What the “Whole Self” Movement Means to Marketers: Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark... by The Marketing Companion
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Our most valuable content lessons

Our most valuable content lessons

Description

Titles in the series (100)

More Episodes from The Marketing Companion