29 min listen
Google Glass: Is this the future, or does it just make you look like a dork?
Google Glass: Is this the future, or does it just make you look like a dork?
ratings:
Length:
39 minutes
Released:
Aug 2, 2013
Format:
Podcast episode
Description
Can you imagine anything that would inspire marketing creativity more than a device that allows you to view the Internet all the time, everywhere ... like a digital layer across the world? That certainly seems to be the promise of Google Glass, perhaps the boldest step forward in the trend of "wearable technology." In my mind, this will be a transformational opportunity for, well ... everything! Education. Connection. Discovery. Entertainment. Business. But my wise friend and podcast co-host Tom Webster is not so sure. In the latest edition of The Marketing Companion, Tom and I debate a wide range of topics surrounding this exciting, and to some folks, disturbing, technology. Some of the topics we tackle include: Lesson 1: Never become a meme. A lesson in how NOT to become a meme like Robert Scoble Is Google Glass a win for wearable technology or the next Segway? Do the "eyes" have it, or does wearable technology belong some place else? What business problems does Google Glass really solve? A can of worms for privacy, or just another Kodak moment? Does "cool" trump "dork?" The Devil's bargain with privacy. A practical view from Jamie the bartender. The porn indicator, and Google's interesting new investment
Released:
Aug 2, 2013
Format:
Podcast episode
Titles in the series (100)
What does it take to start a blog today?: The blogging life used to be so easy. Just five years ago, a blog was still a novelty and if you started one, you would probably occupy a niche in your industry. But since then, the world has conspired to make blogging very difficult ... "Content... by The Marketing Companion