“Every Square-Peg Business Eventually Meets Its Round-Hole World.” - Greg Satell

On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation. In this show we discuss:

How Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life
Why innovation fails
A better understanding of innovation by dispelling myths
How Blockbuster, Kodak and others were well aware of the threats that disrupted them
How Air BnB and Hotels serve different market needs
New tools to frame problems
How innovation in the digital age has evolved from previous times
How collaboration is king
Highlight that you need to re-energise your human capital not just your technological resources
Why we need a personalised portfolio approach to our innovation efforts
How Google, Amazon and others prepare for their eventual cash cow disruption

You can learn more about Greg here:
https://www.digitaltonto.com/about/
https://www.gregsatell.com/