In this extensive session with Rita McGrath, Aiden explores the timeless insights of McGrath's book on embodying an entrepreneurial mindset in businesses. McGrath emphasises the importance of continuous innovation, exploiting new opportunities, and building new competencies to stay competitive. The conversation covers key concepts like the significance of key ratios, creating new competence, understanding consumption chains, and the necessity of political savvy within corporate innovation. McGrath also introduces practical tools and frameworks for evaluating opportunities, managing resources, and adapting execution strategies. The dialogue includes examples like Amazon's innovation in delivery systems and Procter & Gamble's ventures, illustrating the application of these concepts in real-world scenarios. McGrath provides advice on overcoming common challenges in innovation, such as attracting the first few customers and navigating corporate politics effectively.   00:00 Welcome & Introduction to Timeless Business Frameworks 00:36 Exploring the Entrepreneurial Mindset and Innovation 02:03 Key Ratios: The Secret to Competitive Advantage 06:15 Stratification Mapping: Unveiling Business Asymmetries 08:39 The Art of Championing Innovation Within Corporations 15:16 Navigating Corporate Politics for Innovation Success 23:13 Asset Parsimony: Thriving with Limited Resources 25:40 Real Options Reasoning vs. Net Present Value 31:24 Exploring the Ecosystem of Options 31:56 The Future of Remote Work Technologies 32:31 Investing in Positioning Options 33:51 Scouting and Stepping Stones: Navigating Uncertainty 35:09 Leveraging RFID Technology: A Case Study 38:05 Resource Allocation and Organisational Structures 42:17 Competitive Insulation and the Direct-to-Consumer Boom 46:22 Adaptive Execution and Discovery Driven Growth 54:22 Understanding Customer Consumption Chains 58:20 Concluding Remarks and Additional Resources   Find Rita: