Ian and the host, Aidan McCullen, explore how companies past and present have navigated the transition from the 'first curve' - a state of established practices and security - to the 'second curve' of innovation and adaptation in the face of new technologies and markets. They discuss examples of organisations like HR Block, SGI (Silicon Graphics), and Volvo, and how they've managed to pivot or struggled with these shifts. Ian offers profound insights into the societal move towards a knowledge economy, the importance of venture capital in disruptive innovation, consumer empowerment, and the geographical shift in economic power towards the Asia-Pacific region. Furthermore, they discuss the importance of organisational culture in adapting to change, the challenges of measuring success on the second curve, and the personal and societal impacts of these transitions. The conversation concludes by emphasising the need for individuals and organisations to embrace uncertainty, leverage existing competencies, and prepare for a future that prioritises hyper-effectiveness and adaptive skills.    00:00 Introduction to the Second Curve 00:31 Understanding the Shift from First to Second Curve 00:56 The Impact of the Second Curve on Organizations 01:44 The Second Curve and the Post-Industrial Economy 02:10 The Role of Knowledge in the Second Curve 02:48 The Power of Disruptive Innovation 03:03 The Shift in Consumer Power 03:34 The Geographic Transformation of the Second Curve 04:36 The Importance of People in the Second Curve 05:31 The Second Curve Mindset 06:25 The Dilemma of the Second Curve 09:02 The Role of Technology in the Second Curve 15:06 The Impact of the Second Curve on Individuals 18:24 The Future of the Second Curve 48:19 Conclusion: Embracing the Second Curve   Find ian here: http://ianmorrison.com