Industrial Talk is chatting with Chris Peer, President and CEO of Sync Show about “The Great 8 Pillars to Drive ROI in your Marketing.”  The following is a summary of our conversation:





Marketing strategies and book recommendations. 0:00

Palo Alto Networks offers Zero Trust Security for operational technology, simplifying management and securing assets.
Scott MacKenzie recommends Chris Pierre's "The Great Eight Pillars" book for marketing insights.
Chris Peer shares his book on marketing, connecting with Scott MacKenzie on Industrial Talk.


Marketing strategies for manufacturing companies. 6:18

Chris Peer shares insights on growing manufacturing companies, drawing from 20 years of experience in marketing and working with hundreds of B2B organizations.
Company success with marketing depends on operational infrastructure, not just tactics.
Book outlines how to streamline marketing and manufacturing processes for ROI-driven companies.


Marketing strategy and operations. 12:37

Chris outlines a framework for creating a 10x ROI goal, starting with understanding current marketing spend and setting a baseline for measurement.
Templates and KPIs are provided to help build a marketing strategy and track progress towards the 10x goal.
Chris discusses their book on marketing leadership, written for CEOs and marketing leaders to build a successful marketing operation.
The book covers eight pillars, including analytics and reporting, to elevate marketing as a value-added growth tool for leadership teams.


Marketing strategies and value propositions in manufacturing. 19:07

Scott MacKenzie: Marketing has evolved from a "little black box" to a machine that provides valuable insights and data to be successful.
Chris : Younger generations in industrial spaces prioritize quick decision-making and online research, making it crucial for manufacturers to establish an online presence as a thought leader.
Value proposition messaging and branding is crucial for businesses to convert leads into sales.
Value propositions must be differentiated, clearly articulated, and simple, per Speaker 3.
Chris emphasizes the importance of having a well-articulated and differentiated value proposition for marketing and sales success.
A story is shared about a group purchasing organization that lacked a clear value proposition, leading to difficulty in doing business with them, and ultimately impacting their growth and success.


Marketing strategies and branding. 28:57

Chris discusses the importance of making it easy for customers to understand the value proposition of a product or service.
Scott MacKenzie interviews Chris Peer, discussing marketing strategy, team structure, and technology stack for manufacturing companies.
Chris Peer shares his book "The Great 8 Pillars of Marketing" and encourages listeners to reach out to him for speaking, consulting, or contributing to the industrial talk platform.






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