Industries have too often left the control over the end of the product lifecycle to individuals at a time when it could open many opportunities for the reuse of materials, said Joe Macleod, founder of andend, the world’s first customer-ending business. “There’s a massive gap at the end of the consumer lifecycle that holds circularity,” Macleod said.Learn more about:Solutions for better off-boarding experiencesConcept of Death and the world’s largest graveyardBusiness opportunities around deathWhen will Facebook have more dead customers than live onesJoe Macleod is the author of:Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’tEndineering: Designing consumption lifecycles that end as well as they beginIn the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.Advertisers in this episode:How to Create a Glitch in the MatrixA useful guide on how to experience simulation theory, first hand. Based upon the books...Listen on: Apple Podcasts   SpotifyFollow NatureBacked across platforms:Apple Podcasts | Spotify | Google PodcastsTwitter | Instagram