Dr John Collins worked for the UK's Central Electricity Generating Board in the days when such things were nationalised industries. His PhD involved creating a real-time dosimeter for workers in nuclear plants so they didn't have to wait 2 weeks to learn the results of the film-based dosimeters that were in use. In doing so, he saved the CEGB considerable amounts of money - and, mere importantly,  saved the lives and health of the men and women who worked there. Thus began a lifetime working at the leading edge of business where innovation meets ethics and morality so that now, he is the Ethics and Responsible Innovation Advisor at Machine Intelligence Garage and on the Ethics Advisory Board at Digital Catapult. He's writing a book called 'A History of the Future in Seven Words.' With all this, he's an ideal person to open up the worlds of business, innovation and technology. In a wide-ranging, sparky, fun conversation, we explore what might make AI safe, how a future might look with sustainable business, whether 1.5 is 'still alive' and if that's even a useful metric - and how much power does it take to post an Instagram picture compared to making a plastic bottle (spoiler alert: it's the same power and the same CO2 generated - assuming both use the same power source and *if* the image is stored for 100 years... which the way we're going, might not happen. But still... ). John on LinkedIn https://www.linkedin.com/in/drjohnlcollins/Digital Catapult https://www.digicatapult.org.uk/