36 min listen
Scaling human-powered marketing
ratings:
Length:
38 minutes
Released:
Sep 25, 2023
Format:
Podcast episode
Description
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.
Released:
Sep 25, 2023
Format:
Podcast episode
Titles in the series (100)
Facebook reach, a massive breach and influence marketing steps up: In our latest t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? -- New research from several sources indicates that Facebook algorithmic tweaks could be dramatically... by The Marketing Companion