Mark Schaefer is a globally-recognized business consultant and author. His customized programs specialize in content marketing, digital marketing, social media, and personal branding. Mark is the author of six best-selling marketing books, and his most recent release, Marketing Rebellion: the Most Human Company Wins, is a must-read for arts marketers. In this episode, Mark and Erik talk about how your most loyal patrons are your marketing department, the difference between “personalized” and “truly personal,” and the five human truths that businesses must understand to succeed in the 21st century.