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CI to Eye | Competing with the Couch

CI to Eye | Competing with the Couch

FromCI to Eye


CI to Eye | Competing with the Couch

FromCI to Eye

ratings:
Length:
59 minutes
Released:
Nov 29, 2022
Format:
Podcast episode

Description

As we near the end of 2022, arts organizations are still in recovery mode. Audiences are slow to return to cultural activities, and without proper benchmarks for attendance and revenue planning, arts leaders are without a compass. In this episode, we consider how audiences have evolved, propose fresh ways to engage and retain attendees, and share predictions for the new year. Media Moment (1:40) - Priya talks with CI’s VP/Managing Director, Christopher Williams, about a recent Washington Post article highlighting the pandemic’s influence on human behavior. CI’s Stance (8:44) - Principal Consultant Sam Kindler connects with Sara Villagio, CMO of Carnegie Hall, who led a panel at Boot Camp 2022 on the future of subscriptions/memberships. They discuss crucial learnings to help you meet your audience's evolving needs. CI to Eye Interview (23:22) - Priya sits down with Colleen Dilenschneider, Founder & Managing Director of IMPACTS Experience, to discuss the driving factors for audience behavior today and the power of mission and storytelling. Colleen also dives into pressing visitor engagement trends for 2023 as we continue on the road to recovery.   LINKS: Washington Post: Is the Pandemic Over? DMBC 2022: The Future of Subscription and Membership Models  JCA Arts Marketing: Subscription decline is an opportunity—not a threat Know Your Own Bone
Released:
Nov 29, 2022
Format:
Podcast episode

Titles in the series (99)

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: CI to Eye Interview - Expert perspectives on timely topics. Media Moment - Insight and inspiration from the arts and beyond. Digital Download - The latest in digital marketing to help you stay ahead of the curve. CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI. Coming Up - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.