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    CI to Eye | From Personal Brands to Brands with Personality with Jessica Watson

    CI to Eye | From Personal Brands to Brands with Personality with Jessica Watson

    FromCI to Eye

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    CI to Eye | From Personal Brands to Brands with Personality with Jessica Watson

    FromCI to Eye

    ratings:
    Length:
    45 minutes
    Released:
    Aug 30, 2022
    Format:
    Podcast episode

    Description

    In this episode, we navigate themes of authenticity and personal connection. From building teams that reflect the individual team members’ strengths to breaking down institutional facades, it’s time to get personal. Media Moment (01:00) - Erik and Priya nerd out about one of their favorite tools, the Clifton StrengthsFinder assessment. They explore using this framework to bring teams together who can achieve more than the sum of their individual strengths. CI’s Stance (13:30) - Senior Consultant Alison Goldberg explains why Apple’s Mail Privacy Protection may have skewed your email metrics for the last year and how to use these shifts to level up your user-centric email strategy. CI to Eye Interview (17:25) - Erik sits down with branding expert Jessica Watson to uncover why great branding evokes a feeling, what institutional authenticity actually looks like, and how you can manage change more sustainably by starting small.   LINKS: Tom Rath on The Elevate Podcast with Robert Glazer Learn more about Mail Privacy Protection (MPP) Points North Studio
    Released:
    Aug 30, 2022
    Format:
    Podcast episode

    Titles in the series (99)

    In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: CI to Eye Interview - Expert perspectives on timely topics. Media Moment - Insight and inspiration from the arts and beyond. Digital Download - The latest in digital marketing to help you stay ahead of the curve. CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI. Coming Up - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.