43 min listen
CI to Eye | Are Subscriptions and Memberships Dead?
FromCI to Eye
ratings:
Length:
57 minutes
Released:
Aug 29, 2023
Format:
Podcast episode
Description
Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs. Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money. CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead. LINKS: Capacity Interactive | Ask CI: Where Do Arts Buyers Search? New York Times | For Gen Z, TikTok Is the New Search Engine Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study
Released:
Aug 29, 2023
Format:
Podcast episode
Titles in the series (99)
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